Sove was born in 2020 as an online retail brand based in Karachi.

Sove is not about seasons or trends. It’s about the clothes you reach for when you want to feel like yourself — uncomplicated, strong, feminine, and free.

Every piece is designed with comfort in mind, through tailored silhouettes, mindful fabrics, and subtle details you notice when you wear them, not just when you see them.

No longer proving. No longer performing. She’s at home in herself.

And if that feels like you, welcome home.

CEO & Founder

Suman Umair